Digital Whiteboard

No Animated Elements


PROS: Simple, polished, and effective. Low Cost
CONS: Feels corporate / sterile. Lack of animation makes it less engaging

This type of whiteboard video uses vector images that are unmasked by an animated hand. The quickness of the animation produces the time-lapse style, getting across the effect while saving money on video production costs.

$1100 / video

Digital Whiteboard

With Animated Elements


PROS: Simple, polished, and effective. Low Cost. Dynamic and Creative
CONS: Feels corporate / sterile.

This type of whiteboard video uses vector images that are unmasked by an animated hand. Some elements can be digitally animated giving a more dynamic and engaging quality.

$1200 / video

True Whiteboard

No Animated Elements


PROS: Organic, Less templatey (is that a word?), Unique, impression is higher quality
CONS: More cost, Lack of animation can come across as less engaging

This type of whiteboard video uses true time-lapsed video that is composited together to give the impression it is on an infinite whiteboard. Using real footage sets the video apart and feels more like art and less like a commercial (pro/con, you decide).

$1600 / video

True Whiteboard

With Animated Elements


PROS: Organic, alive, and captures attention
CONS: High cost

This form of whiteboard animation is the kind of work that has produced effective campaigns and more user retention. Although important to know the gimmick of whiteboard animation doesn't guarantee it will be effective. Content and creative execution will still win the day no matter what you choose.

$1800 / video